See this image? It’s part of the series that Demna Gvasalia of Vetements created for his SS18 collection. See that scowling man? He could be your uncle Oswald or the man you buy tomatoes from at the Sunday market. And yet, he’s having fun, he’s making me laugh and he’s so fucking cool. Dammit Demna, you did it again. To be a successful designer, you need to be a master of balance. You have to tease, provoke, captivate and astound your clients even as you ensure that they actually end up buying what you’re creating. So it’s a delicate tug-of-war, … Continue reading Why Vetements Gets It: Demna Gvasalia looks to the streets. Literally.